Sharify
We've been hard at work on the identity and naming for sharify. Devised by Luck laboratories, sharify is a .swc library that can be easily incorporated into Adobe AIR projects thereby allowing developers to charge money for their applications.
The product was originally to be named shAIR but Adobe were unhappy about this as they 'own' the AIR combination of letters in the flash ecosystem... and after being enthusiastic about our product and offering all sorts of help (which never materialised), a few months later they decided to become a direct competitor themselves.
