Client: Ico design Role: Design concepts
The Wellcome Collection is a new London gallery that explores what it means to be human. The brief for the installation was to come up with a way of exciting and intriguing visitors about biometrics, something that is frequently seen negatively in regards to ID cards and personal privacy issues.
Our idea was to turn biometric data captured from various inputs into a unique personalised logo, something that the user would want to display and keep, and compare with other people. For the pitch we measured everyone in the studios pulse, height, weight, and eyecolor and then used these values to manipulate the circles which form the logo. The finished exhibit has proved extremely popular, and has been featured in grafik magazine.